American Fun Food Score Big Campaign

Graphic Design | Social Media | Email Blast

CLIENT: American Fun Food

American Fun Food is a Wichita, Kansas based company that is a B2B provider of "fun foods" and supplies, such as popcorn & popcorn makers, cotton candy & cotton candy machines, and various other concessions.

 

American Fun Food says that "Fun is their middle name" and their marketing materials are aimed at capturing a fun a playful feel around their products, while reinforcing the message that concession sales are a high profit money maker.

 

CHALLENGE

Each quarter American Fun Food targets specific customer segments with special offers, and discounted prices. Score Big was a back to school campaign, focusing on area schools to engage them in concession purchases as a means of fund raising.

SOLUTION

With a short time frame for these campaigns, multiple communication channels were selected to push the message out. Email blasts (see below) several times during the quarter, multiple Facebook posts, website content, and a printed flyer that was handed out by the delivery drivers directly to the targeted customer segment. All of these pieces focused on a Fall Sports theme, thus Score Big, and included the features and benefits of the products, and specifics on the high profit margins for each concession type.